Oh, what a feeling: 4 experts share how to create a brand that lasts
At Inman Connect Las Vegas, branding experts Kevin Knight, Sydney Miller, Griff O'Brien and Elias Astuto said strong values, authenticity and substance are key to creating unforgettable brands
by Marian McPherson Jul 30
7 musts for buyer presentations ahead of the commission deadline
Marketing expert Marci James shares strategies designed to help you showcase your value, negotiate commissions with confidence and build a thriving buyer's agent business in 2024
by Marci James Jul 30
Big brand marketing platform SOCi is the latest to join MoxiCloud
Of specific interest to MoxiWorks customers may be SOCi’s Genius Social, an AI-driven social media content planner and assistant
by Craig C. Rowe Jul 26
Demystifying KPIs and essential marketing metrics
Embracing data-driven strategies is essential, new Inman contributor Tara Meier writes. Make it your mission to understand how these insights can guide your decisions and ongoing processes
by Tara Meier Jul 25
3 must-have skills for building rapport with real estate clients
By building rapport, The Agency's John Antretter writes, agents can not only secure immediate business but also build a network of loyal clients who will return and refer others for years to come
by John Antretter Jul 23
20 phone etiquette rules every real estate agent should follow
Christy Murdock shares essential phone etiquette tips to enhance client relationships and close more deals, including do’s and don’ts, preparation strategies and follow-up techniques
by Christy Murdock Jul 20
Tech enables instant mortgage payments with a debit card
Payment processing technology developed by REPAY is now available to loan servicers through ICE Mortgage Technology's Servicing Digital solution, a customer engagement and retention tool
by Matt Carter Jul 19
Tyler Mount on agent authenticity, poker and the best steak in Vegas
The 3-time Tony Award winner will appear at Inman Connect Las Vegas later this month to share his expertise on branding, marketing and developing the confidence in life to be yourself
by Craig C. Rowe Jul 19
Yes, you can talk politics on social media. Here's how
Opinion
Is it still impolite to talk about politics? Maybe not, and talking about it might gain you more followers than you think
by Jessi Healey Jul 18
Coldwell Banker adds generative AI to Listing Concierge platform
With its new capabilities, the platform will allow agents and concierge coordinators to automate the generation of listing descriptions, image captions and property attributes, the firm told Inman
by Lillian Dickerson Jul 18
Mortgage 'knowledge gaps' may be thwarting would-be homebuyers
3 in 4 Americans are planning to buy the next time they move, but many are overestimating minimum down payment, credit score underwriting requirements, according to a new Fannie Mae study
by Matt Carter Jul 16
King Charles III
Questions swirled last week over the identity of an unidentified buyer behind the Billionaires' Row condo transaction — with speculation rising that King Charles was at the center of the purchase
by Richelle Hammiel Jul 15
An entirely new way to create listings where there are none
Bernice Ross interviews Realeflow CEO Greg Clement about how real estate agents can tap into the pool of cash buyers and investors for added lead gen leverage and market coverage
by Bernice Ross Jul 15
Top 6 essential luxury real estate trends of 2024
Stay ahead of the market with Chris Pollinger's top 6 luxury real estate trends of 2024. Learn what luxury clients are seeking and how to cater to their discerning taste
by Chris Pollinger Jul 12
Hot-app summer: 15 brightest tech tools for real estate agents
Creating leverage through technology has never been easier, Jimmy Burgess writes. Check out his list of hot apps to make this summer sizzle for your business
by Jimmy Burgess Jul 12
4 ways to find your investment niche in multifamily real estate
By identifying a niche market and connecting with renters there, multifamily investors can build a successful business while providing renters with what they seek most, Michael Zaransky writes
by Michael Zaransky Jul 11