An entirely new way to create listings where there are none
Bernice Ross interviews Realeflow CEO Greg Clement about how real estate agents can tap into the pool of cash buyers and investors for added lead gen leverage and market coverage
Jul 15
Using your personal credit cards to pay your business expenses? Stop!
About 80% of business owners fall into the trap of using personal credit and financial resources to run the business. Trainer Bernice Ross shares expert strategies to get your finances in order
Jul 12
Cool down debt, heat up investing with these tools of the trade
Trainer and author Bernice Ross talks with Tanisha Souza, CEO and president of Tardus, about financial freedom and how to get off the commission roller coaster ride
Jul 3
An ABR instructor's guide to buyer agreements and commissions
Not sure what to say to buyers and sellers about the way compensation works today? Bernice Ross offers insights from Accredited Buyer Representative instructor Rhonda Hamilton
Jun 25
Opinion
Mark 2024 down in the books as the year WomanUP! roared
WomanUP!, a women's leadership initiative of the California Association of Realtors, was on a whole other level this year, writes speaker and attendee Bernice Ross. Here's why
Jun 21
The easiest, least expensive way to become a real estate investor
Thanks to new technology and startup platforms with the right education, trainer Bernice Ross writes, even novices with small budgets can jump into the investing game with ease
Jun 18
The Great Renovation is set to refresh aging US home inventory
Author Bernice Ross and New Western's Kurt Carlton discuss how investor-led rehab can solve inventory problems by breathing new life into America’s aging and abandoned vacant homes
Jun 5
Exactly where to focus your business to succeed this summer
Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer
Jun 3
At long last — down payment assistance is finally cool
By making homeownership more affordable, Bernice Ross writes, DPA enhances the value agents bring to the table and plays a vital role in making homeownership more accessible
May 28
The No. 1 skill you need to convert leads into clients
Truly engaging is an essential component in providing stellar service from first contact to closing. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills
May 23
Meet ChatGPT-4o: The updated AI business partner you need
The rollout of the latest iteration of ChatGPT, calling itself Alex 4o, allows you and your business to do more than you ever thought possible. Author and trainer Bernice Ross shares the latest
May 16
Sign a buyer brokerage agreement to see a property? No way!
Buyers and sellers are confused about the new rules of the road. Trainer Bernice Ross and Jeff Lobb discuss how agents can change up the conversation and add clarity and confidence
Apr 24
7 strategies to turn today’s bad economic news into more deals
Frustrated and anxious about economic conditions? Trainer Bernice Ross writes that, instead of waiting for change, agents can move forward with confidence by following these strategies
Apr 19
Should your next hire be a generative AI assistant?
Forget searching online for the perfect assistant, trainer Bernice Ross writes. AI is rapidly evolving, and the best assistant you have ever hired may be just a few clicks away
Apr 10
Jennifer Berman was a godmother to million-dollar agents everywhere
The real estate industry is in mourning as it says goodbye to one of its most powerful and glamorous figures, DirectOffer Chief Operating Officer Jennifer Berman
Apr 4
What today's high-performance teams know (and now you do, too)
Author and trainer Bernice Ross and Verl Workman, co-founder of Workman Success Systems, discuss the strategies top-producing teams are leaning into now
Apr 1
NAR's $418M settlement throws a wrench at the MLS. So now what?
If the proposed settlement is approved, multiple listing services will be forced to nix the buyer commission field by July. Now is the time to prepare, writes author and trainer Bernice Ross
Mar 19
These up-to-the-minute marketing strategies are getting results now
Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now
Mar 7
Using paid leads? Here's the FCC change you need to know now
Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX's Curtis Fenn to find out what changes are afoot
Mar 1
Ditch the me-me-me approach to marketing and negotiation
Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes
Mar 1