Aidium launches 24/7 customer support for mortgage lenders
Business intelligence and mortgage customer relationship management platform's expanded services follow $19M Series A funding round led by PeakSpan Capital in April
by Matt Carter Jul 2
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'Owning Manhattan,' focused on Ryan Serhant’s eponymous NYC brokerage, premiered on Netflix Friday. Get to know the big personalities who make up the cast
by Dani Vanderboegh Jul 2
Will your chatbot get you canceled? 10 AI questions to ask
Fair housing advocate Dr. Lee Davenport shares 10 questions to ask before adopting an AI-based chatbot or consumer-facing platform for your real estate business
by Lee Davenport Jul 2
5 ways commercial and residential real estate can cooperate now
A brokerage with access to a commercial division, Troy Palmquist writes, experiences a whole new way of serving clients, adding value and creating professional synergies
by Troy Palmquist Jul 1
Ultimate SEO guide to promote your profile, master your market
Digital marketing expert Marci James offers tips to help you elevate your real estate website with backlinks and on-page SEO, improve your digital footprint and earn top-of-mind name recognition
by Marci James Jul 1
A 'hawk tuah' far: Why you need to leave this TikTok trend alone
Trendy or tacky? 'Hawk tuah' is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that's a bad idea for your professional reputation
by Rachael Hite Jun 28
5 powerful strategies to harness publicity and build your business
Luxury advisor Chris Pollinger shares strategies built around PR, marketing and events so you can leverage the power of publicity and grow your real estate business
by Chris Pollinger Jun 27
'NAR swat team' strikes Arizona home in wild new marketing video
The Instagram video shows agents with 'NAR' along the back of swat team jackets bursting into a home before tackling, tasing and hogtying a Realtor who failed to remove an offer from the MLS
by Lillian Dickerson Jun 26
Mauricio Umansky on how to engage your online network 
Engaging with your network is not a one-and-done proposition, Mauricio Umansky writes. It's about consistent effort and effective communication
by Mauricio Umansky Jun 26
12 ways to build strong lender partnerships for happier clients
Clever CEO Luke Babich writes that partnering with well-qualified lenders helps you help your clients, build your brand and add value to every real estate transaction
by Luke Babich Jun 26
9 easy social media content ideas to get you out of a summer slump
Want some fast, simple ideas for powering your marketing through a summer slowdown and pumping up the volume on your pipeline? Agent Johnathon Pressman has you covered
by Jonathan Pressman Jun 24
My neighbor's house won't sell. Virtual staging would help
On the market well past the median time frame, virtual staging could do a lot to help my neighbor's listing agent land a commission before the agreement ends
by Craig C. Rowe Jun 22
Redy launches cash-for-listing model in 5 markets
Homeowners use Redy’s interface to publish information about their home with the hope real estate agents will pay them in exchange for the listing business
by Craig C. Rowe Jun 18
My No. 1 secret for effective listing conversations without rote scripts
If scripts feel inauthentic and too 'salesy' for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today
by Darryl Davis Jun 17
Corcoran rolls out new AI software to help agents market listings
The new platform, Corcoran Copilot, is integrated with Corcoran's listing databases and will help agents with developing listing descriptions and hashtags to start
by Lillian Dickerson Jun 13
Tom Ferry: 'The NAR settlement is a once in a lifetime opportunity!'
Jimmy Burgess and Tom Ferry talk industry changes and offer a selection of scripts that are really working right now
by Jimmy Burgess Jun 13