Tyler Mount on agent authenticity, poker and the best steak in Vegas
The 3-time Tony Award winner will appear at Inman Connect Las Vegas later this month to share his expertise on branding, marketing and developing the confidence in life to be yourself
by Craig C. Rowe Jul 19
From teen mom to luxury broker, Sharelle Rosado hustled to the top
Sharelle Rosado's grit and determination helped her rise up from humble beginnings to become one of Tampa's top agents. 'If you dream something, no matter how big it is, go for it,' she said
by Lillian Dickerson Jul 16
5 tips for advertising rentals through portals and social media
RentRedi's Ryan Barone offers strategies for branding and marketing rental properties across a variety of digital platforms
by Ryan Barone Jul 9
A 'hawk tuah' far: Why you need to leave this TikTok trend alone
Trendy or tacky? 'Hawk tuah' is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that's a bad idea for your professional reputation
by Rachael Hite Jun 28
9 easy social media content ideas to get you out of a summer slump
Want some fast, simple ideas for powering your marketing through a summer slowdown and pumping up the volume on your pipeline? Agent Johnathon Pressman has you covered
by Jonathan Pressman Jun 24
24 innovative video content ideas for 2024 (with real-world examples)
Video is the best way to build a brand, connect with your ideal clients and generate quality leads, writes Jimmy Burgess. Get inspired by these proven, real-life examples from agents in the field
by Jimmy Burgess Jun 21
Quiana Watson almost got burned by the tea — but knows better now
The broker has come a long way from her small-town upbringing in North Carolina. From property manager to agent to broker-owner and reality TV star, the journey has been enlightening
by Lillian Dickerson Jun 13
How to safeguard your mind from social media stress
Jessi Healey explores practical tips and strategies to help you manage your social media use effectively and protect your mental well-being from the stress it can cause
by Jessi Healey Jun 8
Daniel Daggers on 'Buying London,' commission view across the pond
The founder of luxury firm DDRE Global and star of 'Buying London' spoke with Inman about the show's icy reception, how he thinks the NAR settlement will change the industry and more
by Lillian Dickerson May 31
Chad Carroll transformed golf training into real estate success
Compass Florida's No. 1 agent got into real estate at a terrible time, right after the '08 recession. Early sports training cultivated in him a work ethic that has allowed him to soar to great heights
by Lillian Dickerson May 28
public speaking, marketing, audience, stage
Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas
by Rainy Hake Austin May 15
Man or bear? Viral TikTok trend shows it's scary to be a woman
Would you rather come across a bear or a man you don't know in the woods? Rachael Hite unpacks the latest social media trend and what it says about agent safety
by Rachael Hite May 10
Keeping it real: How to showcase your unique value on social media
Join Maris Messervey, founder of The Social Broker, on Inman Access as she reveals expert strategies for showcasing authentic value and growing your business on social media
by Claire Buzzanca May 3
Here's how you feel about a potential TikTok ban: Pulse
Inspired by the comments of dozens of members of the Inman community on a recent Facebook post, we wanted to find out what you think about the recently signed TikTok ban
by Inman May 1
LA home sells $705K over asking: The moves behind this agent's deal
A remodel, strategic pricing, choice photos, an offer deadline and strong agent relationships helped the O'Connor sisters sell a property that previously sat on the market for nearly 1 year
by Lillian Dickerson Apr 26
The last dance? Possible TikTok ban has been signed into law
Opinion
TikTok faces a looming US ban with new legislation signed into law, spotlighting the broader debates over social media and censorship
by Jessi Healey Apr 25
Jordan Cohen is as 'blue collar' as they come, but beloved by LA's elite
The 6-time No. 1 RE/MAX agent worldwide may deal with some of the loftiest stars, but he stays grounded in his work ethic and rarely deviates from a uniform of jeans and tennis shoes
by Lillian Dickerson Apr 17
The 'Chick-fil-A on Sunday' ChatGPT listing presentation plan
This step-by-step listing presentation blueprint from Jimmy Burgess and your listing appointments will be like Chick-fil-A on a Sunday — closed
by Jimmy Burgess Mar 29
Protect yourself from a TikTok ban: Diversify your social media
Opinion
Diversifying your social media is essential amid TikTok's uncertain future. Jessi Healey explains how to expand and safeguard your online presence
by Jessi Healey Mar 15
Born into real estate royalty, Farrah Brittany makes the tough look easy
Following on the heels of Mauricio Umansky and Rick Hilton — her stepdad and uncle, respectively — the Inman Global Influencer has risen to the top of the Beverly Hills luxury market in short time
by Lillian Dickerson Mar 13
How to amplify authenticity in today's tech-driven world
Watch the latest Inman Access class with social media expert, Giselle Ugarte, to learn how to elevate your connections with clients, humanize your online brand and grow your business
by Claire Buzzanca Mar 8
15 Instagram accounts agents can learn from in 2024
Jimmy Burgess shares 15 agents, team leaders and trainers who can help you find the perfect mix of content to grow your Instagram channel
by Jimmy Burgess Mar 8
Location, location, location? Price eclipses previous buyer priority
56% of consumers surveyed by Coldwell Banker said that price is the most important factor for them when choosing a home, casting doubt on the belief that location is everything
Energized by AI, brokerage leaders eye big tech spend in 2024: Triple-I
Nearly 70% of brokerage leaders who responded to the latest Inman Intel Index earlier this month expect to invest in technology in 2024, with many now saying artificial intelligence is top of mind
by Daniel Houston Feb 28
Ryan Serhant on the discipline that made him a real estate superstar
After 'Million Dollar Listing New York' made him part of a 'real estate-pop culture zeitgeist,' Serhant catapulted to fame. He doesn't take his responsibility as an Inman Influencer lightly
by Lillian Dickerson Feb 22
Here's how to avoid the most-dreaded new agent question
How long have you been an agent? Follow these simple steps on listing appointments to answer the question and turn seller leads into signed listings, writes author and trainer Bernice Ross
by Bernice Ross Feb 21
Inman's 2024 Global Real Estate Influencers revealed
Broker and reality television star Ryan Serhant headlines an all-star roster of the industry's most compelling voices for the second-annual Inman Global Real Estate Influencers program
by Lillian Dickerson Feb 15
Level the playing field with budget-friendly agent support
It's time for brokerages and teams to rethink how they support their agents, consultant Chris Pollinger writes, ensuring they are equipped to succeed in today's competitive landscape
by Chris Pollinger Feb 14
What to do on social in 2024? Avoid politics at all costs
A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this year
by Lillian Dickerson Jan 24
'Don't ask it for the concept': The limits of AI in real estate marketing
Real estate agents who provide tools like ChatGPT with generic prompts to churn out content are missing out on the best uses of the tech, media experts argued at Inman Connect New York
by Daniel Houston Jan 23
How I would invest $2,500 in my real estate business in 2024
What we invest in, we can expect to grow. That’s why Jimmy Burgess recommends choosing one of these areas to invest in if you want big returns this year
by Jimmy Burgess Jan 21
9 must-do moves to dodge the agent exodus
If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, coach Darryl Davis writes
by Darryl Davis Jan 16
24 how-tos to help you start 2024 off with a bang
To formulate this list of how-tos to start the year off right, Inman's Service Editor Dani Vanderboegh rounded up the top advice and most-read contributors of 2023.
by Dani Vanderboegh Jan 3
More agents than ever earn business from networking and SOI
From cold calling and radio shows to painting classes, agent efforts to grow sphere of influence aren't one-size-fits-all
by Chris LeBarton Dec 29
After a big 2023, make no mistake: Artificial intelligence is here to stay
A year after ChatGPT burst onto the scene, real estate professionals told Inman that AI and AI-backed companies are on the way to becoming a baked-in part of the modern real estate business
by Jim Dalrymple II Dec 26
Leigh Brown is running for Congress — again
The former NAR vice president of advocacy also ran in 2019, and at that time, she sued the FEC for ordering her to stop running business ads in advance of that year's primary
by Lillian Dickerson Dec 15
Matt Lionetti of Over Ask podcast leaves The Agency for Real
Lionetti said he believes Real's model is the future of the industry. His business partner, Anna Oliver, will be moving from The Agency to Real, too
by Lillian Dickerson Dec 13
7 smart strategies for getting more real estate leads for less than $100
If social media, direct mail and networking aren’t yielding enough leads, try these simple, inexpensive strategies from author and coach Darryl Davis
by Darryl Davis Dec 7
Agent once affiliated with big NY brands goes on racist Insta rant
Video of an agent who was once affiliated with Corcoran and SPiRALNY surfaced over the weekend with him spouting racist terms and bragging about tearing out a Black man's dreadlocks
Women are supporting women on Threads. Should you?
Opinion
The Threads app has exploded with posts of Women Supporting Women, an effort to grow community and connect with other like-minded women. Should real estate agents join in?
by Jessi Healey Nov 30
Team co-led by former 'Bachelor' Jason Mesnick joins Real
Mesnick and his partner Chris Dalto have left Compass and brought their Seattle-based luxury team, MDG Residential, to Real. Within its 1st year, the team closed more than $100M in sales
by Lillian Dickerson Nov 29
Take 5 minutes, make this change to your Google Business Profile
Marketing director Kate Hulbert shares this quick and simple update to make your social media and digital marketing more effective and targeted
by Kate Hulbert Nov 27
Inman Influencers want agents to get ahead in 2024. Here's the plan
Members of the inaugural class of Inman Influencers told agents during a roundtable discussion to wield video, defy the market, get a coach and shed fears of rejection to succeed in the new year
'Engage, work, share' to recruit and retain top talent
Kymber Lovett-Menkiti leads an Inman Connect panel on attracting and keeping the best of the best in 2024 by establishing a value proposition, creating exposure and cultivating culture
Perfectionism is stopping your social media success: Katie Lance
In her Inman Connect session, the Get Social Smart Academy CEO explains the power of thoughtful planning, daily engagement and authenticity when creating a social media strategy
by Marian McPherson Nov 1
The activity with best ROI? It's old-school networking, Intel poll shows
Agents are doubling down on networking to drive business in tough times, according to results from the Inman Intel Index, excerpts of which are available to Select subscribers for the first time
by Lillian Dickerson Oct 25
Actually Agents teams up with BAM, formerly Broke Agent Media
After years of mutual admiration and some friendly competition, 2 of the biggest real estate humor brands have decided to join forces at BAM
by Lillian Dickerson Sep 28
Josh Flagg and partners form media company Estate Media
The real estate media company will aim for coverage that bridges the gap between hard, industry-focused outlets and the swath of popular reality TV programs that have hit the industry recently
by Lillian Dickerson Sep 22
8 client appreciation event expenses that are totally worth it
Opinion
In today’s economy, every dime matters. Here are a few budget-friendly expenditures that author and coach Darryl Davis recommends for your next client appreciation event
by Darryl Davis Sep 21
Egypt Sherrod would still be a serial entrepreneur in another life
The real estate broker, investor, HGTV star and Inman Influencer shared her thoughts on a wide range of topics, from real estate to personal hobbies and more. Here's what she revealed to Inman
by Lillian Dickerson Sep 19
Which is better for Instagram posts: Just listed or just sold?
This week, Sue 'Pinky' Benson shares her insights into creating more relevant, engaging content for your Instagram followers
by Sue Benson Sep 15
Social media favorite Zillow Gone Wild greenlit for new HGTV show
The popular social media page is getting its own 9-episode HGTV show, with 8 half-hour episodes and an hour-long season finale
by Ben Verde Sep 13
5 AI tools agents swear by in today's market
The future is here and AI is the vehicle. Take advantage of the opportunities it provides for smart growth in every area of your real estate business
by Jimmy Burgess Aug 31
Facebook referral groups are a joke. Here's how to improve them
Opinion
Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Inman contributor Sue Benson. But fear not! There's a better way for agents to collaborate
by Sue Benson Aug 23
Coldwell Banker's 'Dream' ad campaign revs up the competition
The refreshed campaign features a 'Move Meter Match-Up' extension that will encourage NFL game viewers on streaming services to compare cities of different teams from a real estate angle
by Lillian Dickerson Aug 22
Future so bright: Make tomorrow's business your best ever in 5 steps
The winners in today’s market will take steps to increase sales now, while setting the stage for more future business. Here's where to start
by Jimmy Burgess Aug 18
Whom should you be following on Instagram?
Every week Sue 'Pinky' Benson answers your most pressing Instagram questions. This week, she's helping you choose some new folks to follow
by Sue Benson Aug 14
Katie Lance: ‘We’re in a big moment with ChatGPT and AI’
At ICLV, the social media consultant offered a prescription for using AI and ChatGPT in your real estate business, from marketing to customer service to automated lead gen
by Christy Murdock Aug 9
Leverage AI for your social strategy in 2024 — but maintain authenticity
The AI revolution is officially upon us. There's a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect
Stand out: Master social media and be 'super f*ing authentic'
At Inman Connect, star brokers Josh Peters and Nile Lundgren shared the power of authenticity and dedicating yourself to a niche during a challenging real estate market
by Marian McPherson Aug 8
The ultimate guide to Inman Connect Las Vegas 2023
So you've decided to join us at Inman Connect Las Vegas. Bravo! Here's a day-by-day breakdown of the conference along with some tidbits to get the most out of your week in Sin City
by Marian McPherson Aug 8