New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips
If you're looking to improve the customer experience for your agents' clients, marketing tools can come in handy. Here are a few you should consider adding to your repertoire
From researching your target audience to utilizing a robust mix of tools and creative content, developing a thoughtful marketing campaign will ensure your brand stands out from the rest
As brokerages begin to transition to an in-office working environment, it’s important to create a holistic space that supports agents and helps them thrive. Here are four ways to do just that
Setting aside time to honor and celebrate your agents' successes will make them feel valued and appreciated. Here are some small gestures that can go a long way in boosting morale
From investing in creative marketing tools and aligning with a brokerage with serious brand power to tapping into a global network of pros, these strategies will help teams grow their business right now
Not only will a polished elevator pitch allow you to quickly and effectively communicate your unique value proposition, but it can also expand and elevate your business
Staying up-to-date with the latest resources, tips and tricks will help grow your brand, business — and bottom line
Switching brokerages? Asking the right questions to make sure the company is a good fit is a no-brainer, and a good brokerage will likely do the same. Here are some topics you should be ready to address when being interviewed by a new brokerage
An effective team is comprised of talented individuals who complement each other’s strengths, visions and work ethic. Here are a few strategies for hiring brokerage staff across various departments — plus some positive qualities to look for
The marketing landscape shifted dramatically in 2020, and the way we engage with the public has forever changed. Here are a few tactics to keep in mind as you navigate this new landscape
Opinion
The president of The Agency shares a few tried and true tactics to keep in mind when entering new markets
The president of The Agency shares her tried-and-true practices for building an effective and successful leadership team. Some of your greatest leaders may come from the most unlikely sources
Establishing a successful marketing strategy is all about having a clear vision and a plan that can be executed effectively while differentiating your brand from the competition
Recognizing agents for their hard work is a good tactic for creating a culture that's conducive to success. Here are a few ways to celebrate your agents' wins and accomplishments
