The easiest, least expensive way to become a real estate investor
Thanks to new technology and startup platforms with the right education, trainer Bernice Ross writes, even novices with small budgets can jump into the investing game with ease
by Bernice Ross Jun 18
This new website is geared toward building wealth for women
Inman contributor Bernice Ross' new ‘Real Estate Wealth for Women’ site offers an abundance of resources and interviews with experts to help women make smarter financial decisions
by Christy Murdock Jun 11
The Great Renovation is set to refresh aging US home inventory
Author Bernice Ross and New Western's Kurt Carlton discuss how investor-led rehab can solve inventory problems by breathing new life into America’s aging and abandoned vacant homes
by Bernice Ross Jun 5
At long last — down payment assistance is finally cool
By making homeownership more affordable, Bernice Ross writes, DPA enhances the value agents bring to the table and plays a vital role in making homeownership more accessible
by Bernice Ross May 28
Should your next hire be a generative AI assistant?
Forget searching online for the perfect assistant, trainer Bernice Ross writes. AI is rapidly evolving, and the best assistant you have ever hired may be just a few clicks away
by Bernice Ross Apr 10
Jennifer Berman was a godmother to million-dollar agents everywhere
The real estate industry is in mourning as it says goodbye to one of its most powerful and glamorous figures, DirectOffer Chief Operating Officer Jennifer Berman
by Bernice Ross Apr 4
What today's high-performance teams know (and now you do, too)
Author and trainer Bernice Ross and Verl Workman, co-founder of Workman Success Systems, discuss the strategies top-producing teams are leaning into now
by Bernice Ross Apr 1
NAR's $418M settlement throws a wrench at the MLS. So now what?
If the proposed settlement is approved, multiple listing services will be forced to nix the buyer commission field by July. Now is the time to prepare, writes author and trainer Bernice Ross
by Bernice Ross Mar 19
These up-to-the-minute marketing strategies are getting results now
Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now
by Bernice Ross Mar 7
Using paid leads? Here's the FCC change you need to know now
Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX's Curtis Fenn to find out what changes are afoot
by Bernice Ross Mar 1
The agent's essential guide to the commission lawsuits
Author and trainer Bernice Ross provides the rundown on what to know, what’s most likely to change, how it may impact your pocketbook and steps to take to be prepared for what’s ahead
by Bernice Ross Feb 29
Sherry Chris, Tami Bonnell, women leaders share top advice for 2024
Take some wisdom with you into 2024 from the last WomanUP! podcast of of the year. Trainer Bernice Ross shares the most important lessons and best advice from top leaders
by Bernice Ross Dec 20
Confused about condos? Here's everything you need to know
Selling detached or single-family condominiums comes with a host of unusual issues. Trainer Bernice Ross shares what you need to know to provide expert service to your clients
by Bernice Ross Dec 13
Insider secrets to survive the shift to today’s skills-based market
Coach Verl Workman joins Bernice Ross to talk all things teams, growth and the demands of the current real estate market
by Bernice Ross Oct 23
What's next if NAR loses those bombshell lawsuits?
Opinion
The most explosive damage to the National Association of Realtors and the overall industry will result if the defendants lose one or both so-called bombshell lawsuits
by Bernice Ross Aug 25
Are your real estate clients truly satisfied? Here's how to make sure
The essence of garnering rave reviews and inspiring trust in your clients is taking responsibility, even when things don't go according to plan
by Bernice Ross Aug 22