Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer
Are you really prepared for that listing appointment? Jimmy Burgess shares the things you need to know before you knock on the door
Side offices, which are branded independently, can now work with the creative agency to build promotional videos for use across multiple marketing channels
Need to create a more pulled-together look for your brand while working with a limited budget? Rachael Hite shares tips to put tech to work for a cohesive design
Email sequences are automated responses that can be based on specific dates and times, responses to previous messages, actions contacts take on a website or a link within a message
Truly engaging is an essential component in providing stellar service from first contact to closing. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills
Want to make great strides in your business? Jimmy Burgess believes that the answers you seek to a successful real estate practice may be simpler than you think
Opinion
Managing broker and new Inman contributor Cassie Walker Johnson writes that in the evolving real estate market, investing in buyer agent compensation benefits everyone
For multistate CEO and new Inman contributor Troy Reierson, doing business is about more than numbers. It's about a service-oriented approach that changes lives
In the face of so much rapid change and an often-frustrating lack of clarity from The Powers That Be, what the heck are you supposed to tell your buyers and sellers now?
Lawsuit alleges search results on Mortgage Matchup are 'designed to steer borrowers to brokers who funnel nearly all their business to UWM' regardless of which lender offers best loan terms
Unique, engaging and highly specific content can make you a trusted resource for buyers and sellers locally and regionally, Chicago broker David Marden writes
For real estate agents, highlighting diverse financing options is one of the easiest ways to attract more traffic to their listings. Clever's Luke Babich shares programs and options to know about
Gaining traction in your market isn’t solely based on budget, The Agency’s Rainy Hake Austin writes. Prioritize creativity, authenticity, strategic thinking and these free marketing ideas
From neglecting digital platforms to disregarding personal branding, Side's Manny Solis writes, here are 5 critical rookie mistakes that often derail real estate marketing campaigns
Ready to transform the way you communicate your value to clients? Marketing expert Marci James helps you reshape the relationship through clear communication and exceptional results